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  • High product prices and shipping costs
  • Poor site performance

Speed of downloading was the most important factor to 50% of those with the longest online experience and highest spending.

"Based on the feedback of 1,058 online shoppers that were surveyed during the first half of 2006, JupiterResearch offers the following analysis:

The consequences for an online retailer whose site underperforms include diminished goodwill, negative brand perception, and, most important, significant loss in overall sales.
Online shopper loyalty is contingent upon quick page loading, especially for high-spending shoppers and those with greater tenure.

JupiterResearch recommends that retailers make every effort to keep page rendering to no longer than four seconds."

The study also found:

  • more than one-third of shoppers with a poor experience abandoning the site altogether and that 75% were not likely to return again.
  • 46% of all shoppers insist on a rapid checkout process.  This demand was more pronounced with 55% of shoppers spending $1,500 or more.

Multi-step shopping carts tend to defeat the speed and accuracy benefits for customers that prefer to use 'auto-fill' software or related browser plugins. 

Do you think that this makes a good argument for using a one-page cart process?