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Guest Blogger: Emily Croskey

I recently came across this video of “rapper”? MC Hammer speaking about the benefits of web analytics during a recent AlwaysOn conference at Stanford. I have to admit that his excitement for web analytics is understandable. Without data to back your site up, you will never know how users are finding your site and where they go after they get there. That kind of data will provide very valuable information.

He stated “Analytics, at the end of the day, is going to be the engame.”? If MC Hammer says it – then I will believe him!

It’s Hammer Time!