Thu 1 Feb 2007
Since ClickTracks is my favorite web analytics tool to use and the preferred web analytics tool at The Karcher Group, I figured it wouldn't hurt to get certified.
It was worth it in my opinion. The eight module course covered most of the basics and also covered some of the deeper functions of ClickTracks. Even after using CT for three years, I was able to glean a few gold nuggets from the course.
The test consisted of 100 multiple choice questions. They did a good job at making them tricky!
The modules we covered included:
ClickTracks Architecture - Understanding all of the components of ClickTracks and how they fit together; the ClickTracks software components, and datasets.
Web Analytics Basics - Server, web site, and visitor behavior concepts. Log file formats, URL structure and parameters, setting and using cookies.
Navigation Report - Understanding the Navigation View, the Page Analysis Frame, and the Path View. JavaScript and external links. Creating instant labels.
Data Mining with Labels - Isolating visitor groups, label shortcuts, advanced labeling (including combined labels), and statistical significance.
Campaign Tracking - Tracking parameters, Pay-Per-Click tracking, importing campaign data from Google, YSM, and other PPC providers.
Revenue Tracking - Lead generation ROI, tracking unique visitors, third-party ecommerce systems. Viewing sales in the Search Report.
Search Engine Report - PPC vs. organic search, time on site, short term visitors, campaign results, revenue results. Comparing PPC and organic statistics.
Funnel Report - Defining the stage by stage flow through the process, understanding how pages can be grouped together.
Thanks ClickTracks!
February 3rd, 2007 at 4:37 pm
Congrats. I don’t use ClickTracks, but its always nice to achieve something like a certification. I imagine there was plenty to cover and prepare for.