TKG Web Analytics Blog

If you read any of our other blogs, you already know that The Karcher Group acquired tkg.com, and we’re making the switch now.

Jen and her team are monitoring everything and tracking the impact on rankings traffic and conversions. They’re using primarily ClickTracks for the analytics.

If you’re curious to see the impact changing domains has on us, check out her new SEO Blog for regular updates.

Redesigned the reporting interface for greater customization and collaboration. - The first thing that came to mind when I browsed the new interface was that someone at GA must have borrowed a book from the library of John Marshall of ClickTracks: “The Visual Display of Quantitative Information” by Edward Tufte.

The team at Google Analytics accomplished two vitally important things when they redesigned the reporting interface:
1) Improved overall usability - report generation and navigation is much more intuitive
2) Enhanced data visability and interpretation - timelines and percentage change graphics certainly enhance the process of discovery

Email and export reports - This was something that was needed. Now they need to include API connectivity.
Custom Dashboards - AJAX dragability is a nice feature. However, I wish they would allow more granular control over each dashboard module.
Trend and Over-time Graph a very welcome function.
Improved contextual help tips - so far, so good.
New date range selector - The new date range selection (calendar, timeline) functionality makes it easier to contrast time segments.
Sticky URLs - The old GA version would revert back to your default dashboard view, the new fixes this.
PDF report with scalable (vector) graphics - pdf reports are a fact of life when it come to reporting. Having scalable (vector) graphics is a huge plus to those that like to maintain pretty images at all sizes.

I might as well start a wishlist for the next Google Analytics version:

• Incorporate a few of the Google Webmaster tool reports - (ie. Google rankings, web crawl errors
• Recordable clickstream data (www.clicktale.com)
• Advanced user defined segmentation (ala ClickTracks)
• User defined email alerts