TKG Web Analytics Blog

Wanna-be's obsess about best practices and theories with little attention to facts. Web Analysts obsess about the big picture: facts, theories and best practices.

Wanna-be's think the key is more web traffic. Web Analysts focus on conversion, ROI and the kind of traffic that puts money in the bank.

Wanna-be's cross their fingers and hope for the best. Web Analysts plan and measure multiple contingencies.

Wanna-be's seek the perfect plan or silver bullet. Web Analysts execute, measure and adjust plans later.  Waves of perfection come over time.

Wanna-be's look for a lucky break. Web Analysts dig into four, five, six campaigns in tandem, exposing the campaign that measures the best traction.

Wanna-be's fear looking stupid in front of their peers. Web Analysts willingly risk making fools of themselves, knowing that long-term success is a good trade for short-term loss of dignity.

Wanna-be's shield their ideas from harsh reality, postponing the verdict of success or failure until 'someday.' Web Analysts expose their ideas to cold reality as soon as reasonably possible.

Wanna-be's put off crunching numbers until they've got the best tools. A Web Analyst would hand out pedometers if it offered the hope of gaining actionable web data.

Wanna-be's believe what they're told, believe their own assumptions. Web Analysts do the research and let the facts tell the story.

Wanna-be's believe they can measure and report on anything. Web Analysts measure what's important and then illustrate how it happened.