The Web Analytics Blog is a group blog maintained by The Karcher Group’s Search Engine Optimization staff.
We work hard to drive traffic and conversions for our clients by properly designing and optimizing their sites for the search engines. We dig deep into the technical/analytics side of sites to pinpoint and improve potential problem areas, which in turn helps companies generate more traffic, leads, and ultimately, sales!
This blog explores issues surrounding the often confusing world of Web Analytics such as web analytics software reviews, pros and cons of free analytics programs (ie Google Analytics), website testing and tracking, and the latest in analytics news.
