Archive for February, 2007

Thursday, February 22nd, 2007

ClickTracks 6.5 Release Supercharges Web Analytics!

I’ve been waiting a long time for this day to arrive.  Back in October, I was asked to participate in ClickTracks’ Early Release Program.  I was an official ‘Bug Hunter’.  Aside from a few “hiccups” in the beta days of 6.5, I’ve been pleasantly blown away with the new features. 
ClickTracks unveils their latest entry into […]

1 Comment » - Posted in Uncategorized, Tools, Analytics, Reporting, Reviews, KPIs, Blog by admin

Wednesday, February 7th, 2007

Split Testing - Be Sure to Triple Check Validity Factors!

Aaron Wall of www.seobook.com posted his findings on an AdWords split test that may baffle some.  
I'm not sure what led Aaron to do this, but he decided to run two identicle ads that supposedly had identical titles, copy, and display url.  He went on to clarify that the ads ran at the same time, used Google […]

No Comments » - Posted in Analytics, Testing, Analysis, A/B Testing, Blog by admin