Archive for August, 2006

Monday, August 21st, 2006

J.L. Halsey Buys ClickTracks Analytics

The analytics shuffle is not over until the fat lady sings.
Holding company J.L. Halsey, adds analytics vendor , ClickTracks, Inc., to its growing list of Web properties - Lyris Technologies, Sparklist, and EmailLabs.
"ClickTracks growth has been entirely organic for the past four years," ClickTracks CEO John Marshall pointed out. "Being a part of J.L. Halsey now opens […]

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Saturday, August 19th, 2006

Visualizing Web Analytics Data: Drooping Tail and Log-Log Charts

Jacob Nielsen's recent Alertbox article nicely brings out the importance of using several different graphs when analyzing data.   
Visualizing Web Analytics Data: Drooping Tail and Log-Log Charts

"Summary: Using a linear diagram to plot data from website traffic logs can lead you to overlook important conclusions. Sometimes advanced visualizations are worth the effort."

After seeing another visual perspective on site traffic, […]

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